Privacy Policy

This Privacy Policy applies to the SerpentOfTheEnd (The Apocalypsnake) mobile application (the "Application") created by Lud Dynamics Co., Ltd. (the "Service Provider").

The Application is free to download and may include advertisements and optional in-app purchases. The Application is provided "AS IS".

Information Collection and Use

The Application may collect information when you install, access, or use it. This information may include:

  • Your device's Internet Protocol address (IP address)
  • Device information, such as device model, operating system, language, country/region settings, app version, and device identifiers
  • Advertising identifiers, where permitted by your device settings and applicable law
  • App usage information, such as screens visited, time and date of use, time spent in the Application, game events, tutorial progress, stage progress, purchases, ad interactions, and other gameplay interactions
  • Diagnostics, crash, error, and performance information
  • Account and gameplay data, such as guest account identifiers, Gamer ID, nickname, country code, game progress, inventory, in-game currency, leaderboard scores, reward history, and purchase-related records
  • Push notification tokens, if push notifications are enabled or supported

The Application does not collect precise real-time location information from your mobile device. However, approximate location may be inferred from information such as IP address, country code, language setting, device settings, or third-party service processing.

The Application uses a guest login system. This may use a device-based identifier to create or access a game account and to save game progress, rankings, and related service data.

The Service Provider may use collected information to:

  • Provide, operate, and maintain the Application
  • Save and restore game progress
  • Provide leaderboards, rewards, announcements, push notifications, and customer support
  • Process optional in-app purchases and verify purchase receipts
  • Display advertisements and measure ad performance
  • Analyze usage, improve gameplay, balance content, and fix bugs
  • Detect, prevent, and respond to fraud, abuse, errors, security issues, or technical problems
  • Comply with legal obligations

Third Party Access

The Application uses third-party services that may collect, process, store, or share information in accordance with their own privacy policies. These services help the Service Provider operate, analyze, monetize, secure, and improve the Application.

The third-party services used by the Application may include:

  • Google Analytics for Firebase
  • Firebase Cloud Messaging
  • Google AdMob / Google Mobile Ads
  • Unity / Unity IAP
  • Google Play Billing and/or Apple App Store payments
  • The Backend / BACKND

These third-party services may collect information such as IP address, advertising identifiers, app instance identifiers, device identifiers, device and operating system information, app interactions, ad interactions, diagnostics, purchase-related information, and push notification tokens.

In-app purchases are processed by the applicable app store, such as Google Play or the Apple App Store. The Service Provider does not directly collect or store your payment card information. Purchase information, product identifiers, transaction status, and receipt validation data may be processed to provide purchased items and prevent fraud.

The Service Provider may disclose User Provided and Automatically Collected Information:

  • as required by law, such as to comply with a subpoena or similar legal process;
  • when the Service Provider believes in good faith that disclosure is necessary to protect their rights, protect your safety or the safety of others, investigate fraud, prevent abuse, or respond to a government request;
  • with trusted service providers who work on behalf of the Service Provider and process information only as necessary to provide their services.

Opt-Out Rights

You can stop all collection of information by the Application by uninstalling it. You may use the standard uninstall process available on your mobile device or through the mobile application marketplace.

You may also be able to limit certain data collection or advertising-related processing through your device settings, such as resetting or limiting your advertising identifier, disabling personalized advertising, adjusting app tracking permissions, or changing notification permissions where available.

If you would like to request access to, correction of, or deletion of User Provided Data that you have provided through the Application, please contact the Service Provider at:

msggamestudio@gmail.com

Depending on your location, you may also have the right to opt out of the sale or sharing of your personal information, limit certain types of processing, or exercise other privacy rights under applicable laws. To exercise these rights, please contact the Service Provider at the email address above.

Data Retention Policy

The Service Provider will retain User Provided Data and gameplay data for as long as needed to provide the Application and related services, maintain your game progress, comply with legal obligations, resolve disputes, prevent fraud or abuse, and enforce agreements.

Automatically Collected Information may be retained for the period necessary to operate, improve, analyze, secure, and support the Application and related services.

If you would like the Service Provider to delete User Provided Data that you have provided through the Application, please contact:

msggamestudio@gmail.com

The Service Provider will respond within a reasonable time, subject to legal, technical, security, fraud-prevention, and service-operation requirements.

Children

The Application is not directed to children under the age of 13 or to children as defined by applicable laws. The Service Provider does not knowingly solicit, collect, use, or disclose personally identifiable information from children.

If the Service Provider discovers that a child has provided personal information, the Service Provider will delete such information from its records as soon as reasonably possible. If you are a parent or guardian and you believe that your child has provided personal information through the Application, please contact the Service Provider at:

msggamestudio@gmail.com

Security

The Service Provider is concerned about safeguarding the confidentiality of your information. The Service Provider uses reasonable physical, electronic, and procedural safeguards to protect information processed and maintained through the Application.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, the Service Provider cannot guarantee absolute security.

Changes

This Privacy Policy may be updated from time to time for any reason. The Service Provider will notify users of changes by updating this page with the new Privacy Policy. You are advised to review this Privacy Policy regularly for any changes.

Continued use of the Application after changes become effective means that you accept the updated Privacy Policy.

This Privacy Policy is effective as of 2026-05-22.

Your Consent

By using the Application, you consent to the collection, use, processing, and sharing of your information as described in this Privacy Policy.

Contact Us

If you have any questions regarding privacy while using the Application, or if you have questions about the Service Provider's practices, please contact:

msggamestudio@gmail.com